CCPDT response to Merial/Millan partnership
The Certification Council for Professional Dog Trainers has taken a stance on the recent partnership between Merial pharmaceuticals (makers of popular medications Heartgard and Frontline, among others) and Cesar Millan. Merial is using the popular TV personality to front their new advertising campaign.
The American Humane Society, Association of Pet Dog Trainers, and the American Veterinary Society of Animal Behavior have long objected to the popularization of Millan by National Geopgraphic channel’s series “The Dog Whisperer.” Many of the techniques he uses are inhumane, out of date, and have since been shown to not be scientifically-based.
The CCPDT has written a letter strongly urging Merial to reconsider their choice of spokesman. You can read the letter here: The Board of Directors responds to Merial/Cesar Millan partnership.
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